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  • Shell Concept Car
    Shell Concept Car

    The Shell Concept Car has been delivered by GLM to Singapore as part of Shell’s “Make the Future” event...

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  • GLM in Cairo
    GLM in Cairo

    At the recent Egypt Petroleum Show in Cairo, GLM provided the logistics and technical services for the Mobil 1...

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  • Working for Red Bull in Las Vegas
    Working for Red Bull in Las Vegas

    At the recent IBM Edge 2016 conference in Las Vegas, GLM technicians set-up the Red Bull Racing playseat simulators...

    1

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  • Marketers returning to commission-based pay models for agencies May 23, 2017
    Marketers are increasingly moving away from paying their agencies based on fees and incentives and instead adopting compensation models in a bid to 'simplify' pay models, according to a ANA report. The post Marketers returning to commission-based pay models for agencies appeared first on Marketing Week.
    Thomas Hobbs
  • Google turns to AI as it looks to improve attribution May 23, 2017
    The internet giant claims its “cutting edge” machine learning work will help advertisers better understand the consumer journey and therefore how their marketing leads to a sale. The post Google turns to AI as it looks to improve attribution appeared first on Marketing Week.
    Sarah Vizard
  • EasyJet CEO Carolyn McCall urges marketers to stop ‘over-using’ the term innovation May 23, 2017
    The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience. The post EasyJet CEO Carolyn McCall urges marketers to stop ‘over-using’ the term innovation appeared first on Marketing Week.
    Charlotte Rogers

 

 

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