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  • FIFA World Cup 2018: The Marketing Week blog April 24, 2018
    Welcome to Marketing Week's 2018 FIFA World Cup blog, a chance to catch up on all the latest brand and sponsorship news in the run up to the tournament. The post FIFA World Cup 2018: The Marketing Week blog appeared first on Marketing Week.
    Marketing Week Reporters
  • Ben Davis: Retailers should look to Ikea for tech inspiration April 24, 2018
    Retail tech has typically disappointed, but with consumers increasingly wanting convenience online and in-store tech, shopping brands selling a considered purchase have to walk this multichannel path. The post Ben Davis: Retailers should look to Ikea for tech inspiration appeared first on Marketing Week.
    Ben Davis
  • Heineken on why craft needs a ‘reverse’ marketing approach April 24, 2018
    Heineken is looking at different ways to engage consumers around craft beers in order to retain  their authenticity, keep loyal customers engaged and bring in new drinkers. The post Heineken on why craft needs a ‘reverse’ marketing approach appeared first on Marketing Week.
    Molly Fleming

 

 

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