Fans of F1 in the Czech Republic were recently treated to Pit Stop Challenge events courtesy of Shell.
The Roadshow was a series of events in Praque, Brno, Legendy, Loucen and Bratislava in Slovakia. Participants ranged from Shell business customers to the general public with some venues in retail areas. GLM technicians delivered the Scuderia Ferrari F1 car and equipment and guided fans through the use of the wheel changing equipment helping them to compete against each other in timed sessions.
The events were part of new fuel launches for Shell in the region.
Established in 1996 and based near London’s Heathrow Airport, GLM provide a range of tailored logistics services for the marketing departments of leading brands, sports sponsorship agencies and event management businesses. Our clients include Shell, Diageo, McLaren Group, Mercedes F1 and other sports marketing agencies and sponsors. GLM operates a worldwide partner network and is an IATA registered forwarder with ISO 9001:2008 and ISO 14001 accreditation.