Working with Essentially CSM, Global Logistics Management (GLM) recently distributed many cartons of brand new cricket balls to clubs in the south of England.
The balls were produced as part of grooming brand Brut’s Sport Style sponsorship of cricket. At the end of the campaign GLM worked with Brut’s sponsorship agency Essentially to close off the programme and particularly on what to do with remaining inventory.
Rather than just dispose of the balls to landfill, GLM contacted cricket clubs to offer and then distribute a carton of balls to each club to aid grassroots training and development.
GLM believe that working with our clients and partners in this way helps achieve the maximum return for the value of the sponsorship programme whilst delivering on our obligations to reduce waste as part of our ISO14001 environmental management programme.
Established in 1996 and based near London’s Heathrow Airport, GLM provide a range of tailored logistics services for the marketing departments of leading brands, sports sponsorship agencies and event management businesses. Our clients include Shell, Diageo, McLaren Group, Mercedes F1 and other sports marketing agencies and sponsors. GLM operates a worldwide partner network and is an IATA registered forwarder with ISO 9001:2008 and ISO 14001 accreditation.