Johnnie Walker takes the Caparo T1 to India to get 2 million consumers to #JOINTHEPACT to Never Drink & Drive.
Fans of motorsport have been treated to the Caparo T1 two-seater being driven through the streets of New Delhi by Two time F1 World Champion, Mika Häkkinen. As part of Johnnie Walker’s responsible drinking campaign, “Join the Pact”, Mika demonstrated the Caparo’s capabilities with selected guests and media being driven around the closed circuit.
Working on behalf of CSM Sport & Entertainment, GLM managed the end-to-end delivery of the car with multiple static installations in the lead up to the event as well as helping on-site to manage the live running of the event.
Established in 1996 and based near London’s Heathrow Airport, GLM provide a range of tailored logistics services for the marketing departments of leading brands, sports sponsorship agencies and event management businesses. Our clients include Shell, Diageo, McLaren Group, Mercedes F1 and other sports marketing agencies and sponsors. GLM operates a worldwide partner network and is an IATA registered forwarder with ISO 9001:2008 and ISO 14001 accreditation.