In 2013 and continuing in 2014 GLM will manage for sports marketing agency, Right Formula, the SAP replica pit wall.
This display faithfully re-creates the look and feel of the McLaren F1 team pit wall used at every Grand Prix.
Users of the replica pit wall can interact with a selection of data that is sent from the ‘live’ car when on track back to the garage and McLaren’s UK HQ via SAP’s headquarters in Waldorf, learn about data analysis in F1 as well as learning about the various companies within the McLaren Group and how SAP is being deployed within them to help them run better.
GLM deliver, set-up and run the pit wall at locations around the world, helping SAP’s guests to fully explore and engage in the world of F1.
Established in 1996 and based near London’s Heathrow Airport, GLM provide a range of tailored logistics services for the marketing departments of leading brands, sports sponsorship agencies and event management businesses. Our clients include Shell, Diageo, McLaren Group, Mercedes F1 and other sports marketing agencies and sponsors. GLM operates a worldwide partner network and is an IATA registered forwarder with ISO 9001:2008 and ISO 14001 accreditation.