Shell has just unveiled its Project M concept city car in Beijing. The three seater car uses cutting edge technology and it is claimed will use a third less energy in its lifetime than a typical city car and around half the energy to build and run than a typical small family car.
GLM worked on the logistics programme for the launch with Shell and their PR partner, Crunch Communications, to ensure safe packing and delivery of the car as well as keeping it under wraps through its travels until the unveiling.
Further details about this ground breaking project can be found here:
Established in 1996 and based near London’s Heathrow Airport, GLM provide a range of tailored logistics services for the marketing departments of leading brands, sports sponsorship agencies and event management businesses. Our clients include Shell, Diageo, McLaren Group, Mercedes F1 and other sports marketing agencies and sponsors. GLM operates a worldwide partner network and is an IATA registered forwarder with ISO 9001:2008 and ISO 14001 accreditation.