Client: Shell Helix
Brand: Shell Helix
Event: Crystal Assets Road Show China
Date: July 2011
GLM is responsible for the logistics and installation of Shell Helix’s stunning life size “Crystal Car” and “Crystal Engine”.
The Crystal Car was built to help promote Shell Helix’s active cleaning technology by illustrating how the lubricant moves around the car’s engine and to allow consumers to see right inside the working parts of a car.
Weighing some 2,000 kilos and made from Perspex the car sits in its own display case and has been used around the world by Shell’s partners in trade and consumer marketing campaigns.
GLM’s specialist staff arrange the importation by air freight, the ground transportation and set up of these fantastic but delicate marketing tools.
So far the car has been displayed at Shell Helix events in Beijing, Prague, Moscow and Sao Paulo whilst the engine has been demonstrated in Europe, Australia, Malaysia and 7 cities in China.