As a Scuderia Ferrari Team Partner, Peroni wished to use a Ferrari Formula 1 show car and experiential assets to promote their 0.0% product and their association with Formula 1.
Working with the Wasserman global team, the events team at GLM developed the programme to transport and install the car and assets at activations across Europe and North America over a 6-month period.
Using ATA carnets, their USA network partner and their own transport fleet for the European legs, GLM successfully delivered the programme to London, Belfast, Bucharest, Budapest, Bratislava, Trencin, Milan, Bologna, Montreal, Miami and Las Vegas ensuring the car and the brand were seen by thousands of F1 fans.
As a Scuderia Ferrari Team Partner, Peroni wished to use a Ferrari Formula 1 show car and experiential assets to promote their 0.0% product and their association with Formula 1.
Working with the Wasserman global team, the events team at GLM developed the programme to transport and install the car and assets at activations across Europe and North America over a 6-month period.
Using ATA carnets, their USA network partner and their own transport fleet for the European legs, GLM successfully delivered the programme to London, Belfast, Bucharest, Budapest, Bratislava,Trencin, Milan, Bologna, Montreal, Miami and Las Vegas ensuring the car and the brand were seen by thousands of F1 fans.
