Client: Rouge Events
Brand: Aston Martin
Event: Ultimate Evolution Roadshow
Date: Q4 2014
The Ultimate Evolution Tour in Q4 2014 was a roadshow and dealer marketing programme to promote Aston Martin’s range at their UK dealerships which took in 19 venues around the country.
At each venue GLM delivered a number of vehicles including a Vanquish 15, Rapide S, GT 4 race car and the DP100 prototype. As well as these great cars the promotion allowed Aston Martin’s customers to take a closer at a Rapide S rolling chassis and to try their hand on the Grand Turismo simulator.
The event was received well at the AML dealerships and on the road with the GLM truck carrying the #ultimateevo hashtag.