04 Jun MIA US Business Development Mission Summary
As part of our international growth measures, the Motorsport Industry Association (MIA) recently held our annual business development mission to the US.
Our one week trip to North Carolina, included 3 days of visits to leading US motorsports companies and teams, providing opportunities to build closer, profitable, two-way relationships between Motorsport Valley® UK and the US.
In recent years, as a result of previous MIA and UK Government joint activities, UK suppliers have grown their share of this US motorsport business, with several organisations having now established operations in the region. This has long been a priority for the Motorsport Industry Association for over 25 years, and we are pleased to share that this years mission was another success.
“Motorsport is very much a face to face business, especially in the US. Going to the US as part of the MIA trip means that already those you meet will greet you with warmth, the door is firmly open and it’s then up to you to make best of that”. Andy Berry – Global Logistics Management.
This year, with support from the Department for Business and Trade, the visiting group met with Joe Gibbs Racing, Multimatic Motorsports, Team Penske, Hendrick Motorsports, DCE Inc, and Ford Technical Center.
Attendees also benefitted from an international networking event, kindly hosted by Xtrac, enabling our UK visitors to network with key players in the US motorsports industry and supply chain.
Chris Aylett commented, “The US continues to be the leading importer of UK motorsport goods and services, and is growing fast. The popularity of US motorsport is increasing, not only across traditional US series but we also see fast-growing fan support in the US for Formula One. UK companies are increasingly investing in US facilities to service this new market, just as we see more US companies investing in the UK’s Motorsport Valley.”
The MIA is committed to supporting our sector to grow and develop. Our international relationships and liaisons are just one way in which we achieve this objective.
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